Curso para vender en LinkedIn: Social Selling

Social Selling

Learn to harness the full potential of LinkedIn

LinkedIn has emerged as the ideal channel for B2B sales. However, on this platform, it’s important to learn the art of “selling without selling.”

No one wants to hear you speak like a robot. Selling on LinkedIn is like playing golf from home. You need to build business relationships.

When and how?

This course is for me if:

If you are involved in selling products or services, you have a business venture, you are a recruiter, or you simply want to grow your community on LinkedIn, this course is ideal for you.

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Content Program

How to plan a content strategy on LinkedIn?

The art of “selling without selling”: introduction.
Sowing today to reap in the future: types of interactions
Practical exercises

The secret ingredient to understanding what works and what doesn't: metrics

Give or share to receive: how to generate interest
Recommended number of posts and how to automate them
Pareto Principle in Social Media: 80-20 Method applied to LinkedIn

Applications that enhance my social networks and allow the search for valuable online information
Success stories and relevant people to follow and continue growing

How to choose potential clients?

Trick & Tips of Sales Navigator and searching on LinkedIn with Filters
How to Write Messages? 7 non-direct ways to start a conversation
How to counter objections?

5 creative ways to start a conversation and "sell without selling"

Personalization: everything you need to know
Psychology & Neuromarketing applied to message writing
How to combine organic content and use new ways to start a conversation?

Tools to automate your processes - Pros & Cons

Deliverable | Automated complete cycle for “Recruiting”
Deliverable | Automated complete cycle to get sales meetings
Deliverable | Automated complete cycle to build your personal brand
Deliverable | Automated complete cycle for “Linkbuilding”
Deliverable | Automated complete cycle to get a new job

How to follow up?

Extraction based on non-direct activity – Combination with your organic content
When humanity cannot disappear: the combination of Automation & Personalization

How to combine Ads & Email Marketing in your strategy

Lead, MQL, Funnels: what they are and how to apply them in practice
Conversion A/B Testing

Course Foundations

Social Selling bases

You will learn how to design and create a calendar of blog posts, tips, and advice on LinkedIn that are of interest to the buyer persona. This is how you maintain an active profile and achieve greater web traffic and interest while providing information to target contacts.

ADS

You will see the importance of collecting, analyzing, and using data for the execution of efficient marketing and product actions.

Automation

It means growing automatically on this network. With automation, you save time prospecting, sending requests, and messages manually. You will discover how to obtain contacts through: Sales navigator, LinkedIn groups, event attendees, and profile contacts.