SEO
Become an SEO Jedi and reach and protect your first place in search engines
If you’re not on Google, do you really exist? Users might doubt it. That’s why it’s time to learn how to create SEO strategies and beat the competition in the race for the top spots in search results.
When and how?
- Start date: 29 de Agosto de 2023
- Duration: 2 months | 2 sessions per week
- Mode: online and live
This course is for me if:
To take this course, it is necessary to have a website, as well as basic knowledge of CMS like WordPress, Wix, etc.
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Content Program
- Introduction to SEO
- Technical SEO
- Keyword Research
- Creating a content calendar
- On-page Optimization + Relevance
- Off-page Optimization + Authority
- Youtube SEO + WordPress SEO
- ASO + 3 top tools to use
Pillars of the SEO course
Introduction and basic SEO principles
You will learn the basics of how search engines work and their crawling stages, what Google’s algorithm is, and what benefits you can gain from applying SEO strategies and techniques to your website or business.
Keyword research
Discover the importance of the main activity of every SEO marketer: keyword research. You will learn about the different classifications of keywords and how to use them to improve the content and performance of your website.
On-page SEO and website optimization
You will understand the importance of your site’s content and how it helps to answer users’ search intent, as well as about optimizing your website: how the hierarchy of titles should be, images, html tags, and more.
Off-page SEO and authority
You will understand the importance of domain authority and how it favors web positioning. You will learn strategies to obtain quality backlinks according to products/services related to the website and thus improve authority.
Tools and data analysis
Discover the most used SEO tools in the world, their importance, and how to access them. You will know the main metrics of any website to see the effectiveness of your SEO campaigns, as well as how to configure them.
Monthly Price
USD$ 350
USD$ 250
You will have:
• Live online classes
• B2B training
• Personalized accompaniment
• Content and campaign templates
Led by
Matías Carrera
VP of Growth at Appgrade
Over 10 years of experience in sales and growth marketing
