Performance Marketing
The art of transforming
every click into a conversion
Performance Marketing is the approach that focuses on optimizing and measuring advertising campaigns to achieve the conversion goals of each business. Thanks to the growth of the Internet and the diversification of platforms that it implies,
Performance Marketing becomes a protagonist when it comes to being present wherever users are. Here, it becomes crucial to learn to avoid saturating audiences.
When and how?
- Start date: August 29, 2023
- Duration: 2 months | 2 sessions per week
- Mode: online and live
This course is for me if:
There are no prerequisites for this course.
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Content Program
- Funnel and Lifecycle stages
Creatives that perform
Copywriting 101
- Affiliates, DSP
Course Foundations
Introduction to performance marketing
You will learn the foundations of every advertising platform and how their algorithms work. Also, how businesses define their funnel and lifecycle stages.
Platforms & strategies
There are a large number of advertising platforms: Meta, Google, Tik Tok, Youtube. Here you will understand the principles of each one, the advantages and disadvantages of running campaigns on them, and how to choose the best set of experiences according to each business model.
Measurement
To scale and optimize campaigns, it is necessary to define: an attribution and measurement model; identify which creatives perform; and how users interact on websites and landing pages, etc. Here you will understand how to define these models and what measurement tools are essential for every marketer.
Programmatic
You will understand the importance of this advertising format and how it has facilitated and achieved hypergrowth in various companies in recent years. You will discover what the most well-known platforms are and how they reach the target audience of each company.
Monthly Price
USD$ 350
USD$ 250
You will have:
• Live online classes
• B2B training
• Personalized accompaniment
• Content and campaign templates
Led by
Matías Carrera
VP of Growth at Appgrade
Over 10 years of experience in sales and growth marketing
