Curso de Google Tag Manager y GA4

Google Tag Manager and Google Analytics 4

A superpower
in the digital world

GTM has become the favorite tool for most websites when it comes to thinking about a quick and easy tag management tool.

With Tag Manager, you can control and measure the performance of your website and the effectiveness of your marketing campaigns. You will also be able to implement third-party scripts on your website without editing the source code.

With the end of Universal Analytics and the arrival of GA4, GTM comes to help us amidst so many changes: installing, creating, and measuring events becomes much simpler.

When and how?

This course is for me if:

To take this course, it is necessary to have a website, as well as basic knowledge of CMS like WordPress, Wix, etc.

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Content Program

Introduction to Google Tag Manager (GTM)

What is it and what is it for?
What can I do in Google Tag Manager?: Examples
How to install Tag Manager

First steps in GTM

Tag, Trigger & Variable: What are they? How are they related?
GTM general panel
Create your first tag
Preview

A look at the most used web tags

Tag scope: What can I track/implement?
Facebook Pixel
Google Ads Pixel
GA4: How is it configured?
GA4: Scroll, Conversion, Click, etc. Part I
GA4: Scroll, Conversion, Click, etc. Part II

Approach to Triggers

What are triggers and what are they used for?
Most common triggers
Custom event triggers
“Group of triggers”

Variables

To better understand variables: what they are and how they work
About predefined variables
About user-defined variables

One step further: Higher-level tag

Core web vitals
UTM transfer
Tracking specific scripts and more

Introduction to GA4

Getting to know the platform: what can I do, what is it for, and more
Setting up custom events and connecting with other tools
Create custom reports with the GA4 view

GA4: The most used reports

Most used reports in GA4
GA4 & Looker Studio: How do they integrate?

Improve the performance and reach of your website with Google Tag Manager and GA4

Measurement and web analytics

You will learn to:

Manage measurement tags with Tag Manager and Google Analytics 4.
Develop a measurement plan to understand the behavior of your users on your website and thus improve it.
Create reports and visualize data with GA4 to communicate the KPIs of your business/website.

Installation of scripts and web tools without needing a webmaster

Thanks to the tag manager, you can:

Install Hotjar, Google Analytics 4, Universal Analytics, etc.
Install scripts that generate pop-ups, events, tracking codes, and more.

Automation and optimization of marketing campaign processes

You will learn to:

Insert pixels into Meta Ads, Google Ads, and other campaigns on your own.
Automate and optimize campaign processes based on user behavior on the web: you can show a specific ad to someone who has watched 50% of a video on your website or who has scrolled 70% on a landing page.