Curso de Growth Marketing de 0 a 100

From 0 to 100 Growth Marketing

Take your marketing and technology knowledge
to the next level

In an increasingly digital and competitive world, growth marketing is the key for small and large companies for saving time and resources while increasing the effectiveness of their strategies.

To become a professional in growth marketing you must be able to identify key areas for improvement in a business and implement strategies that will enable sustainable and scalable growth.

That’s why learning growth means to learn about activation, product marketing, technology, data analysis, performance, and growth strategies. Learning growth It’s about having a holistic vision to combine the necessary tactics to achieve your goals.

When and how?

This course is for me if:

I want to grow my project; devise growth strategies for new projects; build/coordinate a growth team; or have a more comprehensive profile in a digital and competitive world.

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Content Program

Class 1: Introduction to Growth Marketing

What is growth marketing?
Growth Marketing: 7 ways to apply it
Data models: North Star Metrics, Startup Metrics
KPI & definitions.

Class 2: Acquisition: Where, how much, and why do I invest?

What is acquisition and how does it work
What channels exist?
Attribution: What it is and how it works
Attribution: What models exist
Designing creatives that perform

Class 3: Performance - Part I

Google Ads & Search: What it is and how it works
Youtube Ads, Google Ads & Display: What it is and how to measure results
Programmatic
Best practices

Class 4: Performance - Part II

Meta Ads (Facebook & Instagram): un recorrido por la plataforma
Sobre TikTok Ads
Formatos que funcionan
Instalar un pixel y medir las conversiones

Class 5: SEO - Part I

Introduction to SEO
Technical SEO
Types of SEO
Keyword research: Where do I start?
Content calendar: How to create one?

Class 6: SEO - Part II

On-page optimization, revelation, and shielding
Off-page optimization & website authority
Local SEO & niche strategies
Youtube SEO & WordPress SEO
ASO: Top 3 tools

Class 7: Google Tag Manager (GTM) & Analytics - Part I

Introduction to GTM: What it is and how to install it
Tag, Trigger & Variable: What are they? How are they related?
Variables: What are they and how do they work
Approach to Triggers: What are they and what are they used for

Class 8: Google Tag Manager (GTM) & Analytics - Part II

Introduction to GA4: What it is and what you can do with it
How is GA4 configured?
Create custom reports with the GA4 view
GA4: The most used reports
GA4 & Looker Studio: How do they integrate?

Class 9: Lifecycle: Retention + Engagement - Part I

Retention: Definition + analysis
Activation: Definition, measurement, and analysis
Engagement: Definition, measurement, and analysis
Practical examples

Class 10: Lifecycle: Retention + Engagement - Part II

Activation strategies
Engagement strategies
Practical examples

Class 11: Lifecycle: Retention + Engagement - Part III

Churn prediction
How to differentiate between non-activated users vs. inactive users
Success stories
Practical examples

Class 12: Martech: What are these tools and how do they work?

MMPs: What are they and what are they used for
Customer Data Platforms (CDP): What are they and what are they used for
Customer Engagement Platforms (CEP): What are they and what are they used for
Product Analytics (PA): What are they and what are they used for
Advantages and disadvantages of the most well-known tools
Practical cases

Proceso + Automation (IA + No-Code)

Class 13: Monetization & Referrals

Network effects
Monetization strategy: Definition and measurement
Analyze and identify opportunities
Referral programs. What they are and what they need to work
Effective communication to launch a referral program
Being referred to in a simple and viral way: How do I achieve it?
Referral programs: Analysis and measurement

Class 14: Growth Models

Growth models: Identifying opportunities and prioritizing efforts
Create and scale your content generation system
Continuous improvement and evaluation
Growth tools

Class 15: Product marketing & Growth

What is product marketing?
UX, testing, and features research and prioritization for scaling
Lifecycle impact by Product Marketing
Product Growth Loops
Technical growth by product summary: Properties, events, and data flows
Tech, Product, Data & Stakeholders Interaction

Class 16: Growth Loops

Micro & Macro growth loops
Growth Loops & Email Marketing
Unstoppable growth strategies

Class 17: Experimentation culture

Growing through experimentation
User psychology
Copywriting: Persuasion with words
Persuasion funnel
Creatives that perform: Best practices

Class 18: AI for scaling: Operational work in Growth Marketing

What is Artificial Intelligence?
How to use it to reduce operational burden in marketing?
Pros and cons of “outsourced” processes with AI
10 recommended tools with examples to use in daily life
AI limitations to humanize processes and how to solve them

The art of “selling without selling”: Introduction
Plant today to harvest in the future: Types of interactions
How to plan a content strategy on Linkedin
Metrics to understand what works and what doesn’t
How to choose potential clients

7 non-direct ways to generate conversion
How to combine organic content and use new ways to generate conversation
The combination of Automation & Personalization
Conversion A/B Test
Lead, MQL, Funnels: What they are and how to apply them in practice

Class 21: CRO + A/B test

Introduction to A/B testing, statistics behind it, and frameworks
CRO Fundamentals
Landing page optimization
Product Messaging
Conversion research to suggest new tests
Design, optimization, and execution of tests in different ecosystems
Recommended tools pros & cons

Class 22: Building a Growth Marketing team

Team growth vs. Product team
Job profiles, tasks, and skills according to each stage of the business
Recruiting

Class 23: Advanced Growth Marketing Strategies

Methods and frameworks to guarantee success
Manuals, success stories, and best practices in growth

Class 24: Conclusions

Final reflection
Practical work

What will you learn from this course?

Performance Marketing

→

You will learn about ad platforms such as Meta Ads, Tiktok Ads, Google Ads, among others, and you’ll be able to analyze and measure the performance of your campaigns to optimize your marketing strategies.

SEO and ASO

→

You will understand how to optimize a website to increase its visibility in search engines and, at the same time, organic traffic. Also, how to position your app in app stores to increase its download numbers.

Martech

→

You will learn about the art of integrating marketing and technology tools strategically. You will automate marketing actions to scale effectively and efficiently in the long term.

Analytics

→

You will understand how to measure the performance of marketing campaigns and your website/app, thus identifying patterns and trends in user or customer behavior.

Engagement Strategies

→

You will learn how to optimize your marketing strategies according to the types of users and their behaviors to acquire, activate, retain, and/or loyalty and ensure they continue to consume your product or service.

From this course you will learn:

Holistic vision of Growth

B2B training

Real and practical success stories

Content templates and downloadable

Community

Testimonials

Price

USD$ 2000

USD$ 1500

You will have:
• Live online classes
• Personalized accompaniment
• Readings and theoretical/practical material
• Access to the community
• Live classes every 15 days for life

Payment methods

You can pay with credit card, debit card, bank transfer, or deposit.

Led by

Matías Carrera

VP of Growth at Appgrade
Over 10 years of experience in sales and growth marketing