Curso de Growth para clientes

TRAINING PROGRAM

Learn with us,
grow with us!

Discover our Growth Marketing seminars for clients. Two free sessions per month where we share the most relevant topics in growth.

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Content Program

Course Start Date: November 22

Seminar 1: Introduction to Growth Marketing and Acquisition

What is growth marketing?
Growth Marketing: 7 Ways to Apply It
Data Models: North Star Metrics, Startup Metrics
KPI & Definitions
What is acquisition and how does it work
What channels exist?
Attribution: What it is and how it works
Attribution: What models exist
How to design performing creatives
Practices with MMP

Seminar 2: Everything about Performance

Google Ads & Search: What it is and how it works
Youtube Ads, Google Ads & Display: What it is and how to measure results
Programmatic
Best practices
Meta Ads (Facebook & Instagram): A tour of the platform
About TikTok Ads
Formats that work
Install a pixel and measure conversions

Seminar 3: Everything about SEO

Introduction to SEO
Technical SEO
Types of SEO
Keyword research: Where to start?
Content calendar: How to create one?
On-page optimization, revelation, and protection
Off-page optimization & website authority
Local SEO & niche strategies
Youtube SEO & WordPress SEO
ASO: Top 3 tools

Seminar 4: GTM & GA4

Introduction to GTM: What it is and how to install it
Tag, Trigger & Variable: What are they? How do they relate?
Variables: What are they and how do they work?
Approach to Triggers: What are they and what are they for?
Introduction to GA4: What is it for and what can you do?
How is GA4 configured?
Create custom reports with the GA4 view
GA4: The most used reports
GA4 & Looker Studio: How are they integrated?

Seminar 5: Lifecycle: Retention + Engagement

Retention: Definition + analysis
Activation: Definition, measurement, and analysis
Engagement: Definition, measurement, and analysis
Practical examples
Activation strategies
Engagement strategies
Practical examples
Churn prediction
How to differentiate non-activated users vs inactive users
Success cases
Practical examples

Seminar 6: The best Martech tools

MMPs: What are they and what are they used for
Customer Data Platforms (CDP): What are they and what are they used for
Customer Engagement Platforms (CEP): What are they and what are they used for
Product Analytics (PA): What are they and what are they used for
Advantages and disadvantages of the most known tools
Practical cases

What will you learn from this course?

Performance Marketing

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You will learn about advertising platforms such as Meta Ads, TikTok Ads, Google Ads, among others, and you will be able to analyze and measure the performance of your campaigns to optimize your marketing strategies.

SEO and ASO

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You will understand how to optimize a website to increase its visibility in search engines and organic traffic. Also, how to position your app in app stores to increase its download numbers.

Martech

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You will learn about integrating marketing and technology tools strategically. You will automate marketing actions to scale effectively and efficiently in the long term.

Analytics

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You will understand how to measure the performance of marketing campaigns and your website/app to identify patterns and trends in user or customer behavior.

Engagement Strategies

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You will learn how to optimize your marketing strategies according to user types and behaviors to acquire, activate, retain, and/or retain and keep consuming your product or service.

From this course, you will take away:

Holistic vision of Growth

Real and practical success cases

Community

By

Matías Carrera

VP of Growth at Appgrade
Over 10 years of experience in sales and growth marketing